Beyond Fair Trade
Our coffee is called Doi Chaang and is beyond fairtrade. Here is the story behind the coffee.
The Doi Chaang Coffee Company is a unique partnership between the Akha hillside tribe of Doi Chaang Village, located in the Chiang Rai Province of Northern Thailand. The literal translation of "Doi Chaang" is Elephant Mountain which describes the imposing shape of the hills rising behind Doi Chaang Village.
The story of Doi Chaang Coffee is set in a small village located within the Northern Thailand region of the Golden Triangle. It all began a few years ago when the hill tribe families of the Doi Chang Village uniting together to create their own coffee company. After 20 years of cultivating and processing coffee, the farmers grew frustrated selling their high quality beans for minimal prices to coffee dealers who would blend them with other inferior coffee beans. Through their own initiative, the families decided it was time to directly offer the unique taste of their own premium, single-origin, organic Arabica coffee.
The villagers soon establish themselves as independent successful coffee producers building their own processing plants, drying facilities and storage warehouses. The coffee is cultivated in small family gardens with everyone committed to maintaining sustainable agriculture and having minimal impact on the natural habitat. All aspects of production are carefully monitored to ensure consistent and optimal taste in every cup of Doi Chaang coffee.
Committed to offering Doi Chaang Coffee as an exclusive single-origin, certified organic Arabica, the growers approached a small Canadian group of coffee enthusiasts to bring Doi Chaang Coffee into the international market.
In recognition of the equal value of their contributions, the growers and the Canadian group established an equal partnership for the international distribution of Doi Chaang Coffee. The growers continue to focus on cultivation, processing and domestic sales while the Canadian group provides financing, marketing, roasting and distribution for the international market.
Today, the Doi Chang Village and the surrounding area is home to 8,000 people within eight hundred families, all living and primarily working together to cultivate and produce a premium organic, single-origin Arabica coffee.
Under the structure of Doi Chaang Coffee Company, the farmers enjoy a carried position in what is a 50% grower owned, an equal partnership.
This makes it Beyond Fairtrade.
First, the farmers are paid in excess of the price recommended by the Fair Trade Organization for their green beans. They retain 100% of the proceeds from the sale of their beans.
Second, in appreciation of the value of their contribution to the venture and the desire to improve the Thai farmers' living standards, the Canadian group "gifted" the Thai farmers a 50% registered ownership in the Canadian company, Doi Chaang Coffee Company, which is funded 100% by the Canadian Group.
Now you understand more about our coffee, we hope it tastes even better.